Betwinner is a Cyprus-based company which does business in the global market. There are several licenses in Africa, as well as emerging projects in Asia, India, Latam and Brazil. In June and July, the brand and its ambassador, Roberto Carlos, traveled around Brazil by bus. Betwinner Affiliates, the affiliated brand of Betwinner, crossed 10 countries as the Master Sponsor of the 6th edition of the OneLifeRally.
Betwinner leads the way
Betwinner repeated a winning campaign which was already done in the past with the collaboration of the agency Samba Digital. The focus of the campaign last year was So Paolo. Betwinner took the city, but also went to Rio de Janeiro and the capital of Brazil, Brasilia.
The Palestra Itlia and the Itapera stadium of Palmeiras had a strong relationship with the ambassador and were visited by the buses. Roberto Carlos was a big fan of the two stadiums. In So Paulo there were 50 internal banners on the buses. The bus pass by Copacabana and the carioca city’s promenade was a wonderful sight. The bus insisted on passing near the area with the most political influence in the country.
Another edition of OnLifeRally, a rally for lovers of supercars, was held in Europe. The rally went through 10 countries this year, including: Latvia, Lithuania, Poland, Slovenia, Slovakia, Austria, Italy, Bosnia, Montenegro and Croatia. The Balkans have beautiful places of great importance, such as High Tatras or Portonovi. The Public Relations Director of Betwinner, Joo Vaz, highlights.
“There were two different campaigns on the part of the company in an attempt to show the Brazilian public that Brazil is our main focus with the image of a world champion like Roberto Carlos. We opted one more year for OneLifeRally, a “Brand Awareness” action of the Betwinner affiliate brand centered around a very specific audience of Supercar lovers.”
Betwinner promises new features in the near future, such as activities with Roberto Carlos and the supercar’s need for speed.
Who are Betwinner?
Betwinner is a young and dynamic bookmaker with a powerful team of highly experienced professionals and was founded in 2007. The company operates in markets of Europe, the Middle East, Asia, Africa and South America, showing a strong focus on international business.